About us

Protocol is a registered trademark owned by Alathiyah United for Entertainment Company​ . The journey began in 2020 as a branch of  Mayyar United Company for Support Services, and it became fully independent in 2023, launching with distinction in the fields of protocol services, crowd management, and event planning and execution.

Our strength stems from the expertise and skills of our founding team, who bring long-standing experience in protocol, hospitality, and event management. We take pride in being one of the trusted service providers for government, semi-government, and private sector entities.